About Yū|Mono

So what is Yū|Mono? Mono, in Japanese, simply means “things,” but the Yū is a little more complicated.


The Yū refers to the Japanese aesthetic principle yūgen; a graceful, mysterious quality with a subtle tinge of melancholy. It is vast and deep, and nearly impossible to sum up neatly in a few succinct words. In fact, one could probably write an entire novel on yūgen and still struggle to clearly define it. Despite the difficulty nailing down a definition, it is something we feel intuitively. The experience of yūgen transcends the need for words. The emotions it evokes need no clear explanation; one simply feels.

About the Designer

“Remember that wherever your heart is, there you will find your treasure.”
― Paulo Coelho, The Alchemist


I stumbled into the world of jewelry by accident. As a lifelong athlete and martial artist, I have always been a bit of a tomboy. I was mid-way through a graduate degree in Sport Psychology when the need for a creative outlet became apparent. I was pursuing my dream job--but I was restless. On a whim, I took a jewelry class at the local art academy and knew I had found something I didn’t even know I was looking for. Something beyond the gym, dojo, and classroom.

I began Yū|Mono in 2016 as a fun way to make a little cash while studying full time, but soon realized that it could be so much more. After graduating in 2017, I decided to take a leap of faith and see where this road could lead. It's been a wild ride, but also one of the best decisions I've ever made.

Thank you for being a part of this journey.


xoxo,
Keiko